7 Instamum Accounts to Follow

When I was pregnant I wrote a post about my favourite pregnant instagrammers. Well, call me original, but I’ve now become a fan of the Instamum, that being the official superhero-sounding name for the popular mothers using Instagram these days which is appropriate really because they’re powerful, influential and they’re rife.

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My Mamas & Papas Fond Spot and A New Store Opening

Mamas & Papas Store

I was trying to work out the other day why I feel such brand loyalty towards Mamas and Papas. Yes, it’s just a shop but don’t people feel like that towards John Lewis and M&S? It’s not difficult to see how they manage it. Those stalwarts of the British high street have us eating out of their hands with emotionally-charged, cockle-warming and mouthwatering advertising campaigns that, quite flagrantly puppeteer us into doing exactly as they command – spending lots of money on stuffed penguins and ready-made chocolate fondant – all the while coercing us into believing that they’re there for us. Come to think of it, by baby bedtime at 7.30pm on a Friday night, M&S with your Dine in for Two, you really are there for us.

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Child Modelling: Advice from an Insider

Photographer: Emma Tunbridge

Child modelling is a controversial matter and I understand why. Despite the glossy coating of the fashion and advertising worlds, the reality is that a child model is a child being put to work, sometimes from the age of just a few weeks, and getting paid for it. It would be easy to argue that it’s a form of child labour, that it encourages ego and vanity and is comparable with America’s beauty pageantry but personally, I think that if approached properly then child modelling has the potential to greatly enhance your child’s life experiences.

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10 Pregnancy Instagram Accounts to Follow

10 Pregnancy Instagram Accounts to Follow

*For some more bump and baby Instagram accounts to follow see my update on this post here*

I have become a bit of a stalker of late. Virtual stalking though so it’s perfectly above board, given that everyone’s at it. The whole point of social media is to make oneself stalkable, right? It would be rude not to indulge the good folk of the online world who put their lives out there for everyone to peruse. Being a big image-lover, Instagram is my current favourite and with baby bumps being my main preoccupation I started delving into the accounts of prolific bump snappers and now I’m slightly addicted. In case you’re in the same boat and are looking for some visual bumpspiration, here are my favourites.

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Sample Sale Shopping: My Top 20 Tips

I am basking in the afterglow of retail therapy the kind of which can only be attributed to one thing: the sample sale.

Sample sales are a love/hate kind of affair and require a certain disposition. The sort of disposition that perhaps grew up going to car boot sales with your folks, braved Primark on a Saturday through your student years and can hold its own in the Boxing Day sales.

They can be off-putting for people who are unfamiliar with the process or think they are only for fashion insiders.

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