My Mamas & Papas Fond Spot and A New Store Opening

Mamas & Papas Store

I was trying to work out the other day why I feel such brand loyalty towards Mamas and Papas. Yes, it’s just a shop but don’t people feel like that towards John Lewis and M&S? It’s not difficult to see how they manage it. Those stalwarts of the British high street have us eating out of their hands with emotionally-charged, cockle-warming and mouthwatering advertising campaigns that, quite flagrantly puppeteer us into doing exactly as they command – spending lots of money on stuffed penguins and ready-made chocolate fondant – all the while coercing us into believing that they’re there for us. Come to think of it, by baby bedtime at 7.30pm on a Friday night, M&S with your Dine in for Two, you really are there for us.

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